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You need know your target audience to provide interesting content. Provide your followers with useful information that could be interesting for them.
Use visual content like infographics, videos or charts.  John Rampton, founder of Due and Calendar, says “using images or graphics has some serious benefits for social media. Research has discovered that images can result in an 85% interaction rate on Facebook and increased retweets by 35%”.
Listening to your audience and asking them questions will help you to know what they want and then offer it to them. There are many ways to do this for example,  Rampton  says “hold a frequent Q&A on Google Hangouts, Twitter, Reddit, etc. It gives fans the opportunity to ask you questions about products, services, etc. and become a valued member of your community. Just be cautious of trolls that will try to destroy your brand and always take the high road if you are getting asked sensitive questions. If you’re brand isn’t controversial, however, you should have no problem during a Q&A session”.

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