Leaders usually don’t recognize their team’s role in increasing the company growth especially with their marketers. “Senior executives don’t necessarily understand the intricacies of digital marketing, which makes it easier for them to behave in ways that cause employees to disengage”. (Victor Snyder, Forbes)
Victor Snyder, CEO of BossMarkers, said in an article in Forbes that “much of the onus to ensure that your marketers avoid the pitfalls of disillusionment falls on the executives who structured the marketing team. It can happen anywhere, but I see it most at startups chasing after rapid growth. Understaffed marketing teams are spread in so many directions that focused impact becomes a critical challenge, and if a true leader sees this happening at her company, it’s up to her to fix it. And all the while, the demand for data skills and pressure to demonstrate ROI among marketers is rising, even though young, creative marketers themselves are not necessarily interested in deep dives into analytics”.
Here are three tips that shared by Snyder that can help business leaders to keep their marketing team engaged.
– Stop micromanaging your marketing team and instead encourage them to participate in making decisions.
– “Today’s analytics platforms provide us with an overload of information. Unless those dozens of sources convene to create a clear picture, it can hamper productivity and effectiveness. Plus, when you consider that some information is just noise, it can be even more difficult to sort through. Even if data is valuable and relevant, nonessential data can cause the team to be distracted or misaligned”.
– Invest in your employee and let them develop their skills by “covering tuition for courses” or allowing them to participate in conferences and meetups.