Branding is an essential part in any business. It helps you to attract customers to your company and to increase your chance to be recognized in your industry. Celinne Da Costa, a writer in Forbes, says “To turn a brand into a legacy, it’s important to

1. Craft a brand story that clearly communicates the business’s vision and value to the world, and

2. Get it in front of your ideal audience with a strategic marketing plan“.

 

Da Costa shared three tips that can help any company to create a unique and attractive brand:

1- “Don’t try to be like everyone else”

2- Identify your visions and goals, then create a brand that reflects them.

3- “Don’t get overly attached to your ideas”.

 

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