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In today’s era of content overproduction, the web offers a constant stream of content choices for your audience. By 2020, it is estimated that for every person on earth, 1.7 MB of data will be created every second, while in 2018 it was every minute:

  • Twitter users sent 473,000 tweets,
  • Buzzfeed logged 208,333 content views,
  • Google conducted 3,877,140 searches. (Source: Domo, 2018)

And in this content chaos, 55% of all pageviews got less than 15 seconds of attention.

This data shows that attracting readers to your content and retaining their interest can be a real challenge. How can you stand out from the crowd and make your brand stick in people’s memory?

The answer is making your brand’s tone of voice distinctive and memorable. Tone of voice applies to creating any piece of content and communicating with your audience online.

Tone of voice reflects your brand personality, helps you connect with your audience, and makes you different from the rest.

Read more…

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