Why Almost Every Company Needs a Growth Manager?

Growing profits is a priority for most companies and it is the main goal for every function in the company. However,  Jeffrey Bussgang and  Nadav Benbarak ,in Harvard Business Review, stated that ” In recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. As part of an entrepreneurial research effort for Harvard Business School, we interviewed more than a dozen Growth Managers at fast-growing startups and explored what they are doing to design a growth function within an organization”.
The growth manager is responsible to create the company growth plan, excite “the growth program” and make “the revenue funnel”. However, the growth manger should  “make sure the right data infrastructure is in place”.
The growth manager should define the company’s objectives. She/he can do that by using the key performance indicators and create development reports “on these metrics for consumption across the organization”.