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Pia Slvia, an Enterpreneur and the author of “Bad*** Your Brand”, described bad email marketing as newsletters, she said that people nowadays are bored from newsletters because they’re “unattractive; devoid of meaning and therefore any value”. The same thing goes to some email marketing campaigns; if they do not plan to create an attractive content and designs. However, “successful marketers know that quality email marketing is still one of the best marketing tools available, especially for service-based businesses.Depending on which study you read, you get $35 to $40 back for every dollar you invest in email! This reinforces the fact that, hands down, there’s nothing more valuable than direct access to someone’s attention”.
Slvia shared three tips to help marketers to create great marketing campaigns:
 “Finding Your Audience”
“It’s a slow process at first, but you have to remember that you’re developing your skill of writing awesome content unique to your business and finding your voice all at the same time. Your list and your audience will grow as you and your content deserve it.
For years, I’ve focused on giving the branding and small business insights I’ve gathered through my own experiences in my articles, knowing that as I build fans and a bigger audience, more work will flow in my direction. Year after year, my content continues to get better and more focused on the benefits my business offers to clients and in turn my audience gets bigger too. It takes time, but the perseverance is worth it”.
“Ignore Those Unsubscribes” 
It’s normal, there will always be some people will unsubscribe with “each email blast”. Don’t take it personally, and note that “the people leaving aren’t right for you anyway, so they’re really doing you a favor”.
Don’t Forget! Quality Not Quantity
“Whatever form your newsletter takes, know it’s just one of many touchpoints. But it’s the most direct way to speak to the people who may be your clients someday consistently with no marginal cost. Focus on delivering value to them—even if there’s only 10 of them at first. For most service businesses just two or three new clients for the year is such a big payoff that nurturing a small list of interested subscribers thoughtfully is completely worth it. However, if you sell low cost products then quantity is important and building a huge list would be your goal”.


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